Title: Jewish map
Genre: application
Platform: app
Client: Observant Jews
My role: map design, typography, layout, illustrations, font
project type: app

Application name

The subject of the application – a sentence

The context – a digital product design course exercise at Bezalel


A short summary


Extension on the subject

The purpose of the application

What is the presentation / page about


Your role in the project

Project partnership

Observation and research


Describe in one paragraph the topic you have chosen to explore. Why did you choose this topic? What did you learn in your observations about actions that people do?


List all stakeholder communities you have considered engaging in your observations. Clarify which communities you decided to focus on later and why. Please state the name of each community and describe each community in one sentence.

Data collection methods

Summarize all the different observation operations you performed and how exactly you collected data in each method.

How did you find people to participate in the research and where?

What did you do in the direct observations themselves, in interviews and surveys?



View key results from your data analysis (e.g., survey results, interview topics, observation topics).

Describe (in a few sentences) 3 distinct insights that emerged from your results. One insight can be based on one result or on a combination of results. What does each result mean? Does each insight match your expectations? Maybe there are new insights you did not expect (surprises)?

What is important to preserve? What is important to prevent? What is important to improve? Your insights should be based on the results you have reported.

Research competitors

Find at least 3 products that work on the topic you have chosen and solve problems similar to those you have chosen to solve.

Write down who each of these products addresses, what problems it solves, in what ways?

Take screenshots of information about these products or parts of screens about these products and analyze the ways in which competing products solve the problems.

Document your research and use it in the following steps in characterization.

Characters and scenarios


3 or more stakeholders with characteristics, image and citation


For each of the three personas (stakeholder types), write a scenario with an example of a sequence of interactions typical of that persona.

For each scenario you can add drawings or graphics next to the text

Success factors

Make a list of at least 3 success metrics for the product you are beginning to characterize. In what exact ways will the product solve the problems of the users and its users?

Variety of ideas: expansion and reduction

3 ideas you came up with – with a brief detail

What did you choose and why


low fidelity prototype

At the level of a sketch

For expensive charts

An interactive prototype

You must clearly describe a number of interactive steps in using the product.

Each interactive stage must be created, with both a user action and a result of that action or feedback arising from it.

A video to demonstrate the interactions throughout the flow.

Design decisions

Visual language selection

By what means did you need the message.

Selecting the verbal language of the application – micro copy.

Navigation Selection – Why? If there were options, why was the final option chosen?

Maintaining the attention of users.


Storyboard 1

Storyboard 2

Storyboard 3

Storyboard 4

Flowchart of the Jewish map

First wireframe